Domain Registration Includes Choose a domain name that reflects your business. Choose a domain name that can be a brand. It must be easy to pronounce, Remember. Selecting a good domain name for your website is extremely important. Once you choose and go public with one, you’ll likely have to keep it for a long time. some tips on choosing a good domain name are Choose a domain name that reflects your business, Choose a domain name that can be a brand, It must be easy to pronounce if you want it to be easily remembered, Make it as short as possible, Don’t use one that could infringe on others’ trademarks.